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St. Ides
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St. Ides : ウィキペディア英語版
St. Ides

St. Ides is a malt liquor manufactured by the Pabst Brewing Company. The beverage contains 8.2% alcohol by volume, which is stronger than many high-alcohol malt liquors. It was launched by the McKenzie River Corporation in 1987. St. Ides gained prominence during the late 1980s and early 1990s through the use of celebrity endorsements by rap artists.
The beer is also available in a number of "St. Ides Special Brews" which have a variety of flavorings, including mint and various fruit flavors.
==Marketing==
The St. Ides brand has used celebrity endorsements by rappers. Chuck D took a stance against malt liquor advertising and sued the brand's then-owner, the McKenzie River Brewing Company, for using his voice without his permission.〔(CHUCK D: 'THIS ONE'S NOT FOR YOU' ), Entertainment Weekly, Sept. 27, 1994.〕

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「St. Ides」の詳細全文を読む



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